Antoinette Parfitt Cox

Antoinette is the owner of Permatech Makeup Studio, and has been in the beauty field since 1982. She trained in 1991 and took a rigorous course to become a certified CMI Instructor of The American Academy of Micropigmentation using some of the most advanced techniques out there today. Permatech Makeup Studio specializes in advanced work such as the most natural Hair stroke eyebrows to Eye Shadow and the top Hair Loss Solution such as Hair Simulation. Antoinette has worked in some of the top leading Medi-Spas in California and has settled in Simi Valley to instruct some of the leading permanent makeup artists out there today. Students have come from all over just to be trained by her. Permatech Makeup Studio is one of the leading permanent makeup studio’s that has worked on many models, actors, authors and musicians in the country including many men in the industry. She trains at The Academy for Salon Professionals to aid in furthering their education on the beauty of permanent cosmetics. Antoinette also spends much of her time working with cancer patients at no cost to help give back to the community and is a proud member of the Rotary Club of Simi Valley. After correcting many artists’ work, Antoinette decided to start instructing other artists who have already been certified to help them become masters at their craft. She has certified many of the leading artists out there today.

PERMATECH Makeup Training Studio opened in Simi Valley in March of 2007. Correcting many other artists’ work, she finally decided to open her own studio so she could concentrate on the training aspect of the business. Antoinette has been doing permanent makeup since 1991 and has over 22 years of experience in training some of the best Permanent Makeup artist out there today from California to England. Students come from all over just to be trained by her. Antoinette has lived in Simi since 1964. Her mother owned the second dance studio in Simi for 15 years. Her father was the owner of Palermo Pizzeria on Tapo Street in Simi for 38 years.

In 1982 Antoinette graduated high school and was already in Cosmetology school where she graduated in 1983. Having built up a nail clientele in school she started working right away for 22 years. Having 70 standing clients who trusted her when she trained in 1991 with Bonnie Dirks (Perma Cosmetics in Beverly Hills) she began working in the permanent makeup field.

In 2000 she worked at Bella A’ More Spa & Salon for 6 years. Doing some traveling (Newport Beach / Studio City / Encino / Westlake / Agoura) and working in other places, she became so busy in Simi Valley it was time to open a place of her own. Permatech Permanent Makeup Studio is now the leading permanent makeup training studio around. She has a huge following of clients and has a growing Student Base getting larger every month. There are classes every 6 weeks – a 5 day 100 hour course. For Antoinette this is what she loves, painting and creating every day.

Hannah Bradbury

Hello, I am Antoinette Cox’s youngest daughter and her Front Desk Manager. I have been assisting her at this business since Permatech opened in 2007, and I’m proud to say that I am an official member of the team. I took the “Artistry of Permatech” course in 2011 but at the age of 17 I wasn’t old enough to be certified. Like my mother, I have been an artist my entire life. I finished my training in 2014, at the age of 20, and have since tattooed many satisfied clients. I am now a registered tattoo artist in the county and while I still enjoy assisting my mother Antoinette, I am happy sharing my passion with my own clientele. I also help run Permatech and have lots of customer service experience and knowledge about permanent makeup. I look forward to assisting you.

April Parfitt Gioseffi

April has been in the beauty industry for over thirty years. Like her sister, Antoinette, she comes from a family of creative and artistic individuals. She trained in the Permatech Method almost a decade ago. She loves enhancing the natural beauty of every face she is privileged to work on. Her ability to capture the vision communicated by her client coupled with her attention to detail are what make her such an outstanding permanent makeup artist. When Antoinette needs an extra hand in the training studio April assists her in teaching her students the most cutting edge techniques. She, along with our other artists, specializes in corrective permanent makeup.


Permanent Makeup Artist  and  Eyelash Extensions

Call (805) 578-9137

Shayla Harper


Massage: Deep Tissue, Therapeutic, Swedish Aromatherapy, Prenatal, Hot Stone
Facials: Microdermabrasion, Chemical Peels, Enzyme Peels, Micro Current, Acne Treatments, Light Therapy, Oxygen, Radio Frequency
Body treatments: Vacuodermie, Cavitation, Radio Frequency, Fat Freeze

Call or Text Today: (805) 624-1082

Shayla has been licensed and certified for 25 years as a massage therapist and Esthetician. She is also licensed as a medical Esthetician, and she teaches Anatomy & Esthetics. Shayla has more than 4000 hours of schooling & training.


Melissa (Missy) Selover


Facials: Hydration, Acne, Custom, IMAGE 02 Lift, The Works, Back Facial, Clinical Peel. Also Image peel, Microdermabrasion, Eyelashes, Collagen lip or eye treatment, Dermablading, Microneedling
Lashes and Lash Lift
Waxing: Brows, Lip, Chin, Nose, Full Face, Under Arm, Half Arm, Full Arm, Standard Bikini, Full Brazilian, Half Leg, Full Leg, Back
Tinting: Brow and Lash
Makeup: Bride Makeup, Special Event Makeup, Special Effects Makeup
Airbrush Tanning (Organic)
I also have a referral program if you refer 3 clients within a 2 month period you get a $50 credit with me toward any service

Call Today: (805) 217-6874

Hello, I am Melissa Selover, I go by Missy. I’ve been Beautifying women all over Ventura and Los Angeles County. I have over 15 years experience specializing in corrective skincare, full body waxing, special event makeup, airbrush tanning and now Microblading. I continue to educate myself with Advanced skincare classes and treatments also using state of the line products. I’ve worked in some of the most high end and corporate Spas around, so my training and the service I provide is impeccable. For Makeup and Airbrush tanning Mobile services are available. I am extremely passionate about my field of expertise. Try me for yourself and let me Pamper you! Instant Gratification Guaranteed.

Kat Enay


Medical Massage 30min,60min,90min,2hrs

Dynamic Medical Massage focuses on specific issues you are experiencing, for example back neck and shoulder pain. Treatment is based on the concept of breaking up scar tissue that may be trapping veins and blood vessels causing pain and dysfunction. I work to restore you to your vibrant self. May include cupping.

(805) 298-2491

Kat Enay specializes in Medical Massage Therapy focusing on pain relief, injuries, restored flexibility, and specific issues that are bothering you. She has in-depth education and over 18 years’ experience specializing in scar tissue break down. Her massage incorporates treatment modalities from many different techniques such as physical therapy, chiropractic, acupuncture. The utilization of various massage techniques, cupping, acupressure, and various equipment helps her achieve results. Kat has numerous certifications: Lymphatic Drainage, 1st and 2nd Degree Reiki, Advanced Massage Therapy, Sports Massage, Aromatherapy Cellulite Treatment and Body Polish, Swedish Massage, Hot Rock Therapy, Vacuodermie/Pressotherapy, Parafango Therapy, Pregnancy Massage, Zone Balance, Massage Therapy Technique for Treating Neck and Shoulders, Self Care Techniques for the Massage Therapist, Neuromuscular Reeducation, Cranial Sacral 1, Arthritic Conditions and Massage, Chronic Pain Management, Understanding and Treating the 4 Common Rotator Cuff Injuries, Fibromyalgia, Successfully Treating Lower Back Pain, Rising ABove the Opioid Crisis: Massage Therapy and Integrative Pain Management, and Myofascial Techniques: Sciatica, A New Look.

Heather Rojas



Brows, Forehead, Chin, Lip, Side Burns, Cheeks, and Full Face

(805) 300-0143

Heather has been practicing brow threading and shaping for approximately 3 years. Her technique is clean, precise, and pain free. Eyebrow threading is a traditional hair removal technique, accomplished by twisting a piece of cotton thread into a double strand to remove individual hairs. Eyebrow threading can be used to eliminate a uni-brow, raise the arch of the eyebrow, or add shape and definition to the brow. Because it removes hair by the follicle, it is a reasonably long-lasting hair removal technique. Unlike waxing, the technique does not require costly chemical ingredients. For women who would like to pursue a more natural beauty regimen, eyebrow threading is a good choice because it does not require harmful products.

Guest Artist: Valerie

Valerie has had a passion for free hand art since elementary school. She graduated with a degree in child development with a emphasis in art. Now a proud certified graduate of Permatech she comes with years of hands on experience in microblading, hairstroke, powdered brows, eye liners and lips. She works with her clients individually, creating the natural to dramatic look they desire. We are very confident you will absolutely love Valerie’s work.